Yogyakarta Special Region as a leading tourist destinations in the countryneeds to to have a rational tourism marketing strategy . “For that, the tourism businesses in this area should not sit on my hands, and must develop marketing strategies that rational, intelligent, and accurate,” said Head of the Provincial Tourism Office of Yogyakarta Special Region of Yogyakarta Tazbir on Friday (21/01/2011).

According to Tazbir, the potential of tourism in this province is very rich and abundant. “Therefore, the marketing strategy of a rational, intelligent, and accurate, will have an impact on tourist visits to the DIY level,” he said. She said the strategy of low cost high impact is very suitable in building the world of tourism. “With a minimal budget capabilities, will be able to give a greater positive impact, and this is very dependent on the creativity and ways of working in the field,” he said.

Tazbir continued, the strategy is also a reference to the Ministry of Culture and Tourism in an effort to increase the number of tourist arrivals during 2011. “The government has targeted 7.7 million foreign tourists visited Indonesia during 2011,” he said. Tazbir continued, the strategy is also a reference to the Ministry of Culture and Tourism in an effort to increase the number of tourist arrivals during 2011. “The government has targeted 7.7 million foreign tourists visited Indonesia during 2011,” he said.

He said cooperation with the private sector and tourism stakeholders are also being built in synergy. “What is clear, pascaerupsi Merapi is going more and more tourists come to Yogyakarta. The area of Mount Merapi would become the economic powerhouse, especially the tourism sector,” he said. In addition, as a center for research, education, and tourism, Merapi area will be an attraction as new attractions in Yogyakarta Special Region. Tazbir said it is optimistic entering the 2011 level of tourist visit to Yogyakarta will be better compared with 2010. “Yogyakarta has everything, including heritage tourism, batik handicraft, rural tourism exotic, natural beauty of the mountains or the beach, Palace, Malioboro, to the Borobudur Temple. All sights were ready to visit,” he said.